Olympus UK E-System User Group
Olympus UK E-System User Group

Join our unique resource for Olympus Four Thirds E-System DSLR and Pen and OM-D Micro Four Thirds photographers. Show your images via our free e-group photo gallery. Please read the e-group.uk.net forum terms and conditions before posting for the first time. Above all, welcome!

Go Back   Olympus UK E-System User Group > Site news and information > Events

Events Find out about and discuss events relating to the Olympus E-System.

Thread Tools Display Modes
Prev Previous Post   Next Post Next
Old 8th March 2011
Ian's Avatar
Ian Ian is offline
Join Date: Jul 2007
Location: Hemel Hempstead, Hertfordshire, UK
Posts: 11,655
Thanks: 427
Thanked 2,546 Times in 1,280 Posts
Likes: 882
Liked 1,758 Times in 793 Posts
Re: Olympus presence at Focus on Imaging

Originally Posted by padgreen View Post
The interview over on Megapixels with a Dominic Papenheim from Olympus Europe about Olympus's so-called future plans is interesting. He says"

"We see the mirrorless system as the future of digital photography. In 5-10 years reflex cameras will be a niche or will not be there at all. So we believe that PEN in the long run will also be in the professional market Ė but that will take maybe 2-3 years. In 2011 you will see more PEN products and more lenses (beyond what was discussed in the presentation)."

So that's most likely this is why it's just Pen's at Focus (plus the E5 stop-gap) as no ones going to push the pro-grade lenses from a system that is being phased out.

As I said earlier, it all just makes me wonder why Olympus bothered to develop 4/3rd in the first place: did they know from the start that they were going mirror-less or is this something that got decided recently.

I continue to think this is all a huge mistake. While cameras with electronic viewfinders might be appealing to people trading up from a compact, I continue to believe that they are a step too far, not just for me, but for many users who continue to want a proper optical viewfinder.

Equally, I'm not that impressed with the mirco 4/3rd lenses either: the first Zukio 14-42 didn't even take a lens hood and the 75-300 is slower at the long end and is also considerably more expensive that it's normal 4/3rd counter-part.

Sure, I will continue to use my E30 for the time being but that's (apart from the cost of switching) primarily because I'm in the middle of a long term project and switching at this stage from a 4:3 aspect ratio to 3:2 would be a bit strange.
Olympus launched the E-System back in 2003 and was most likely working on the concept as much as 3-4 years prior to that. Olympus was early to get into digital, both with compacts and reflex-style cameras, although not with an interchangeable lens system until the E-1. Remember the C-1400L? That was 14 years ago and it was the first digital camera I used that produced natural looking results, not like video-stills of most other cameras until then. In 2000 we had the E-10, again a reflex camera but with a fixed lens. I do wonder if Olympus waited in order to launch a mirror-less design system camera, but the technology was far from being ready. The biggest headache for Olympus was the sensor and they had to settle for the Kodak Full Frame Transfer sensor for the E-1, which was not suitable for live view and so a mirrorless system. But Olympus did have electronic viewfinder cameras over ten years ago - the C-700 UZ, C-2100 UZ, E-100 RS, to start with. But with no suitable sensor for a larger sensor system camera there was no choice but to go with a mirror and reflex prism. And the rest is history.

Even before the E-1 was launched I was hoping Olympus would go for a mirrorless system. It was (and remains) the most logical development of the SLR in my view.

And let's just not overlook the fact that Olympus does provide a very high degree of functional compatibility between Pen bodies and Four Thirds lenses. I know I will be using Four Thirds lenses for many years to come, attached to derivatives of the Pen.

Founder and editor of:
Olympus UK E-System User Group (http://e-group.uk.net)
Four Thirds User (http://fourthirds-user.com)
Digital Photography Now (http://dpnow.com)
Olympus camera, lens, and accessory hire (http://e-group.uk.net/hire)

Twitter: www.twitter.com/ian_burley
Flickr: www.flickr.com/photos/dpnow/
Pinterest: www.pinterest.com/ianburley/
NEW: My personal BLOG ianburley.com
Reply With Quote

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
Olympus @ Focus on Imaging - NOT Grumpy Hec The lounge 40 25th February 2011 11:02 AM
Focus On Imaging 2011 - Are Olympus REALLY Not There? stoates Events 18 12th January 2011 01:49 PM
Focus on imaging 2011 Graham_of_Rainham Events 7 27th September 2010 12:54 PM
NEC Focus on Imaging 2008 : 24/02-27/02 Flashbulb2002 Events 9 23rd February 2008 06:56 PM
Will there be any exciting Olympus announcements at the Focus on Imaging show ?? CaptainD The lounge 1 15th February 2008 06:11 PM

All times are GMT. The time now is 08:06 AM.

© The Write Technology Ltd, 2007-2019, All rights reservedAd Management plugin by RedTyger