Olympus UK E-System User Group
Olympus UK E-System User Group

Join our unique resource for Olympus Four Thirds E-System DSLR and Pen and OM-D Micro Four Thirds photographers. Show your images via our free e-group photo gallery. Please read the e-group.uk.net forum terms and conditions before posting for the first time. Above all, welcome!


Go Back   Olympus UK E-System User Group > Site news and information > Announcements > Articles from FourThirds-User.com

Articles from FourThirds-User.com News and features from a sibling to the e-group, Four Thirds User.

Reply
 
Thread Tools Display Modes
  #1  
Old 12th February 2014
Four Thirds User
Guest
 
Posts: n/a
Arrow Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Four Thirds User (Fourthirds-user.com) is a sibling site to the e-group.

Hamburg, February 12 2014 Olympus is pleased to announce the development of two new lenses in the M.ZUIKO PRO series: the wide-angle zoom lens M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO and the super telephoto lens M.ZUIKO DIGITAL ED 300mm 1:4 PRO.

More...
Reply With Quote
The Following 8 Users Say Thank You to For This Useful Post:
Bikie John (12th February 2014), dogsbody (12th February 2014), Greytop (15th February 2014), Grumpy Hec (12th February 2014), OM USer (14th February 2014), Pierre L (12th February 2014), Wee man (12th February 2014), Zuiko (12th February 2014)
The Following Users Liked This Post:
dogsbody (12th February 2014), geeewar (5th March 2014), Pierre L (12th February 2014), Ralph Harwood (12th February 2014), The Technician (12th February 2014)
  #2  
Old 12th February 2014
David Morison's Avatar
David Morison David Morison is offline
Full member
 
Join Date: Dec 2010
Location: Fulbeck, Lincolnshire
Posts: 3,507
Thanks: 71
Thanked 588 Times in 472 Posts
Likes: 48
Liked 298 Times in 175 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by Four Thirds User View Post
Four Thirds User (Fourthirds-user.com) is a sibling site to the e-group.

Hamburg, February 12 2014 Olympus is pleased to announce the development of two new lenses in the M.ZUIKO PRO series: the wide-angle zoom lens M.ZUIKO DIGITAL ED 7-14mm 1:2.8 PRO and the super telephoto lens M.ZUIKO DIGITAL ED 300mm 1:4 PRO.

More...
Hoorah!! But still too long to wait!

David
__________________
PBase Galleries:-http://www.pbase.com/davidmorisonimages
Reply With Quote
The Following Users Liked This Post:
gazza95 (12th February 2014), Zuiko (12th February 2014)
  #3  
Old 12th February 2014
StephenL's Avatar
StephenL StephenL is offline
Senior Pixelmonger
 
Join Date: May 2008
Location: Yorkshire Dales
Posts: 9,863
Thanks: 984
Thanked 1,126 Times in 921 Posts
Likes: 658
Liked 755 Times in 499 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

At least there's a rough date for the 40-150. Licking my lips at the 7-14!
__________________
Stephen

A camera takes a picture. A photographer makes a picture

Fuji X system, + Leica and Bronica film

My Flickr site
Reply With Quote
  #4  
Old 12th February 2014
photo_owl photo_owl is offline
Full member
 
Join Date: Jan 2008
Location: Kent
Posts: 1,423
Thanks: 37
Thanked 129 Times in 113 Posts
Likes: 55
Liked 53 Times in 42 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by David Morison View Post
Hoorah!! But still too long to wait!

David
indeed - but then it could also be argued it's been too long to hear the announcement too!

as I have always believed that 300/4 made the most sense for the m43 I obviously welcome that, but hope they don't add OIS and the associated bulk and cost.

there's now also practical scope for a 1.4x with that and the 40-150/2.8
__________________
E, Pen and OM-D bodies
43 m43 and legacy glass
loads of flashes and accessories from all the systems
Reply With Quote
  #5  
Old 12th February 2014
bilbo bilbo is offline
Full member
 
Join Date: Jul 2010
Location: Lancashire
Posts: 1,079
Thanks: 255
Thanked 174 Times in 152 Posts
Likes: 148
Liked 205 Times in 110 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Now the small question of price.
Reply With Quote
  #6  
Old 12th February 2014
Ross the fiddler's Avatar
Ross the fiddler Ross the fiddler is online now
Full member
 
Join Date: Apr 2010
Location: Blue Mtns, NSW Australia
Posts: 14,319
Thanks: 2,097
Thanked 1,344 Times in 1,049 Posts
Likes: 5,602
Liked 2,219 Times in 1,174 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by bilbo View Post
Now the small question of price.
Forget the idea of small (in price) though.

At least there is a bit of time to first have some money available & secondly, to space out the expenditure to not cause an immediate divorce. I have to break these purchases gently to my wife & hope I can get some decent (musical) instrument sales at the time for the cash (it all goes through the books too, so I pay my tax). I want the 40-150 (f2.8) lens first & then we'll see what I might come by next. We'll see.
__________________
Ross
I fiddle with violins (when I'm not fiddling with a camera).
Flickr: https://www.flickr.com/photos/ross-the-fiddler/
Cameras: OM-D E-M1 & Mk II, Olympus Stylus 1, OM-D E-M5.
Lenses: M.ZD7-14mm f2.8 PRO Lens, M.ZD12-40mm f2.8 PRO Lens, M.ZD40-150mm f2.8 PRO Lens, MC-14, MC-20, M.ZD45mm f1.8, M.ZD12-50, M.ZD60 Macro, M.ZD75-300 Mk II, MMF-3, ZD14-54 II, Sigma 150mm F2.8 APO Macro DG HSM.
Flashes: FL36R X2, FL50R, FL50.
Software: Capture One Pro 10 (& Olympus Viewer 3).
Reply With Quote
  #7  
Old 12th February 2014
bilbo bilbo is offline
Full member
 
Join Date: Jul 2010
Location: Lancashire
Posts: 1,079
Thanks: 255
Thanked 174 Times in 152 Posts
Likes: 148
Liked 205 Times in 110 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by bilbo
Now the small question of price.
Quote:
Originally Posted by Ross the fiddler View Post
Forget the idea of small (in price) though.
Yep - I chose my words and their order very carefully
Reply With Quote
The Following User Liked This Post:
Ross the fiddler (12th February 2014)
  #8  
Old 12th February 2014
benvendetta's Avatar
benvendetta benvendetta is offline
Full member
 
Join Date: Sep 2008
Location: Pontypool, South Wales
Posts: 3,750
Thanks: 83
Thanked 297 Times in 262 Posts
Likes: 167
Liked 340 Times in 230 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

I think that I will just hang on to my 43rds 7-14mm and just live with the bulk. After all, I already have it and can use today, it is not costing me anything, and it is still a damn fine piece of glass. I am sure that in terms of optical quality the micro 43rds version won't be any better. The only thing that will be, is the size.
The 300mm f4 does look nice but I will likely pass on it if it is going to cost big bucks. For the limited use I would get out of such a lens, the ability to hire kit like this from Ian is soooo attractive.
__________________
Dave

E-M1 Mk2, Pen F, HLD-9, 17, 25, 45, 60 macro, 12-40 Pro, 40-150 Pro, 12-50, 40-150, 75-300, MC-14, MMF-3 (all micro 4/3rds), 7-14 (4/3rds), 50, 135 (OM), GoPro Hero 3, Novo/Giottos/ Manfrotto supports. Lowepro, Tamrac, Manfrotto, and Billingham bags.

External Competition Secretary, Cwmbran PS & Welsh Photographic Federation Judge
Reply With Quote
The Following Users Liked This Post:
Bruce Clarke (15th February 2014), Ian (12th February 2014)
  #9  
Old 12th February 2014
Zuiko's Avatar
Zuiko Zuiko is offline
Administrator
 
Join Date: Nov 2007
Location: Dunmow, Essex
Posts: 22,245
Thanks: 1,998
Thanked 3,181 Times in 2,485 Posts
Likes: 3,475
Liked 4,532 Times in 2,155 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by bilbo View Post
Now the small question of price.
They won't be cheap!

But for those on a budget (like me) there are already options such as the 9-18mm, 40-150mm f4/5.6 or 75-300mm.

This is brilliant, much-needed news for pros and those with deep pockets and will further strengthen the system as a whole.

PS Could this new committment be anything to do with Olympus's vastly improved projected financial results, reported this week on the Amatuer Photographer website?
__________________
John

"A hundredth of a second here, a hundredth of a second there even if you put them end to end, they still only add up to one, two, perhaps three seconds, snatched from eternity." ~ Robert Doisneau
Reply With Quote
  #10  
Old 12th February 2014
photo_owl photo_owl is offline
Full member
 
Join Date: Jan 2008
Location: Kent
Posts: 1,423
Thanks: 37
Thanked 129 Times in 113 Posts
Likes: 55
Liked 53 Times in 42 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by Zuiko View Post
They won't be cheap!
I would expect the 300/4 to be very similar to the 50-200 in price and to edge it slightly on IQ
__________________
E, Pen and OM-D bodies
43 m43 and legacy glass
loads of flashes and accessories from all the systems
Reply With Quote
  #11  
Old 12th February 2014
bilbo bilbo is offline
Full member
 
Join Date: Jul 2010
Location: Lancashire
Posts: 1,079
Thanks: 255
Thanked 174 Times in 152 Posts
Likes: 148
Liked 205 Times in 110 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by photo_owl View Post
I would expect the 300/4 to be very similar to the 50-200 in price and to edge it slightly on IQ
Where do I sign up?
Reply With Quote
The Following User Liked This Post:
Ross the fiddler (12th February 2014)
  #12  
Old 12th February 2014
Ross the fiddler's Avatar
Ross the fiddler Ross the fiddler is online now
Full member
 
Join Date: Apr 2010
Location: Blue Mtns, NSW Australia
Posts: 14,319
Thanks: 2,097
Thanked 1,344 Times in 1,049 Posts
Likes: 5,602
Liked 2,219 Times in 1,174 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by photo_owl View Post
I would expect the 300/4 to be very similar to the 50-200 in price and to edge it slightly on IQ
That would put it into the expensive but reachable target for me (AU$1500) & not over-the-top at double the price.
__________________
Ross
I fiddle with violins (when I'm not fiddling with a camera).
Flickr: https://www.flickr.com/photos/ross-the-fiddler/
Cameras: OM-D E-M1 & Mk II, Olympus Stylus 1, OM-D E-M5.
Lenses: M.ZD7-14mm f2.8 PRO Lens, M.ZD12-40mm f2.8 PRO Lens, M.ZD40-150mm f2.8 PRO Lens, MC-14, MC-20, M.ZD45mm f1.8, M.ZD12-50, M.ZD60 Macro, M.ZD75-300 Mk II, MMF-3, ZD14-54 II, Sigma 150mm F2.8 APO Macro DG HSM.
Flashes: FL36R X2, FL50R, FL50.
Software: Capture One Pro 10 (& Olympus Viewer 3).
Reply With Quote
  #13  
Old 12th February 2014
catkins catkins is offline
Full member
 
Join Date: Nov 2007
Location: North east England
Posts: 1,193
Thanks: 106
Thanked 118 Times in 87 Posts
Likes: 135
Liked 71 Times in 37 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by Zuiko View Post
They won't be cheap!

But for those on a budget (like me) there are already options such as the 9-18mm, 40-150mm f4/5.6 or 75-300mm.

This is brilliant, much-needed news for pros and those with deep pockets and will further strengthen the system as a whole.

PS Could this new committment be anything to do with Olympus's vastly improved projected financial results, reported this week on the Amatuer Photographer website?
In one sense, this would appear to give Olympus a logical lens range for lower and upper lens performance/quality/price portfolios.
However, it would be interesting to see how Olympus price these new lenses as I would assume that the Enthusiast/Pro market is the ideal.
Are there enough Pros able to spend big budgets to warrant the development costs? Conversely, despite the worldwide recession there are a lot of Enthusiasts who are able to spend reasonable sums of money (witness the 19% increase [Oct-Dec 2012/Oct -Dec 2013] in mirrorless sales due especially to the E-M1).
But the digital camera market for Olympus is still in decline partly due to reduced sales in the compact and PEN camera ranges. And though Olympus Corporation can report improvements, its Imaging department still is the weak link.

Though the poor compact/PEN sales led to the current Olympus Net Sales target being unmet, the Operating Income target was met because the increased sales of 'high-margin OM-D products contributed to higher gross profit and lower cost of sales'.
So, the 'high margin OM-D products' will be critical to Olympus Imaging and the pricing of products will no doubt owe a lot to the real-life results of E-M1 sales.
These E-M1 users are likely to be the key users of the Pro lenses; how these Pro lenses add to the capabilities of the E-M1 and its future successors, and at what cost, will be the key to their success.
Within this band of E-M1 users, there must be the assumption that many users have upgraded from existing Olympus digital cameras, and that many of these will already have good four thirds mount telephoto lenses.
Therefore, the market for these Pro lenses is perhaps chiefly limited to those who are recent converts buying into the OM-D Pro system and to those might want to upgrade from four thirds mount lens to micro-four thirds. And for the latter, pricing plus performance gains will be critical, in order to justify the upgrade. I find the fact that Olympus have decided to bring out a 300mm f/4 fascinating as it's difficult to see the 'mass' market that would justify it at this stage of the OM-D development - but its development does at least tempt us to feel that all is good and getting better at Olympus Imaging!

Regards
Chris
(It must be wet and horrible outside - I fear I ramble!)
__________________
If I'm out I'm JustSwanningAround
or more often at www.facebook.com/JustSwanningAround
Reply With Quote
The Following User Says Thank You to catkins For This Useful Post:
Zuiko (12th February 2014)
  #14  
Old 12th February 2014
bilbo bilbo is offline
Full member
 
Join Date: Jul 2010
Location: Lancashire
Posts: 1,079
Thanks: 255
Thanked 174 Times in 152 Posts
Likes: 148
Liked 205 Times in 110 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Quote:
Originally Posted by catkins View Post
I find the fact that Olympus have decided to bring out a 300mm f/4 fascinating as it's difficult to see the 'mass' market that would justify it at this stage of the OM-D development - but its development does at least tempt us to feel that all is good and getting better at Olympus Imaging!
Really? For me (E-3 early adopter with 4/3 glass having only just bought into MFT with E-M1) the 300mm f/4 fills out a major hole at the top end. The 50-200mm SWD is a great lens, but for wildlife it doesn't really have the reach. I had a Bigma 50-500mm which had the reach but which did my back in!

A reasonably priced MFT 300mm f/4 prime will see me close to the front of the queue. I just won't put myself through the same early adoption fiasco we had with the E-M1 without major incentives!
Reply With Quote
  #15  
Old 12th February 2014
Wee man's Avatar
Wee man Wee man is offline
Senior Member
 
Join Date: Sep 2009
Location: Newcastle Co. Down N. Ireland
Posts: 8,005
Thanks: 2,392
Thanked 1,156 Times in 1,031 Posts
Likes: 281
Liked 1,236 Times in 805 Posts
Re: Two additional Olympus M.ZUIKO PRO lenses to launch in 2015

Great news but I feel small may not feature in pricing.
__________________
Ed

What if the Hokey Cokey is what its all about?
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Similar Threads
Thread Thread Starter Forum Replies Last Post
For sale Olympus Zuiko Lenses & Misc Benedict For sale or wanted small ads 0 13th December 2013 09:12 PM
Olympus UK to give away m.Zuiko 45mm f/1.8 lenses if you buy an OM-D E-M5 Four Thirds User Articles from FourThirds-User.com 2 5th October 2012 02:14 PM
Comparing the new m.Zuiko 12-50 with some other familiar Olympus lenses Ian Lens focus 17 28th March 2012 08:37 AM
For sale Olympus Zuiko Digital SHG lenses (7-14/14-35/35-100mm) Mar For sale or wanted small ads 10 23rd September 2011 10:43 PM
Olympus Zuiko lenses price increase ronyzmbow Lens focus 3 14th March 2009 07:16 PM


All times are GMT. The time now is 03:28 AM.


The Write Technology Ltd, 2007-2019, All rights reservedAd Management plugin by RedTyger