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The lounge Relax, take a break from photo and camera talk - have a chat about something else for a change. Just keep it clean and polite!

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Old 10th October 2013
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Olympus marketing problem?

I am currently at Heathrow T5 and had a quick look in Dixons. I have to say that out of over 100 cameras on display there were only 3 Olympus and basic compacts at that. There were lots of Canikons big and small, Samsungs, Sony, Panasonic. Fuji, both bodies and lenses but where I would have expected to see anE M5, a Pen or some lenses there was nothing.

It makes me wonder why this is; the company needs to sell these cameras so why are they not marketing them in the duty free shops at the airports where so many millions of people pass through each year. I didn't expect to see the E M1 but I did expect to see some representation!
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Old 10th October 2013
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Re: Olympus marketing problem?

Dixons only want to sell cameras they want you to buy. Customer choice for them is all about what they want to sell, not necessarily what the customer wants to buy - at least that's the impression I have after decades of observing what Dixons does.

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Old 10th October 2013
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Re: Olympus marketing problem?

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Dixons only want to sell cameras they want you to buy. Customer choice for them is all about what they want to sell, not necessarily what the customer wants to buy - at least that's the impression I have after decades of observing what Dixons does.

Ian
I think that goes for the whole DSG group - Currys, PC World, and Dixons. Unfortunately they have restricted competition now that Comet has sunk.
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Old 10th October 2013
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Re: Olympus marketing problem?

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Dixons only want to sell cameras they want you to buy. Customer choice for them is all about what they want to sell, not necessarily what the customer wants to buy - at least that's the impression I have after decades of observing what Dixons does.

Ian
So I wonder what they have against Olympus then? Not that I particularly care for Dixons but to see Panasonic micro 4/3's cameras and lenses and no Olympus sees a shame.
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Old 10th October 2013
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Re: Olympus marketing problem?

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So I wonder what they have against Olympus then? Not that I particularly care for Dixons but to see Panasonic micro 4/3's cameras and lenses and no Olympus sees a shame.
I suspect it's purely commercial. In supermarkets, for instance, the "bogof" promotions are paid for by the supplier, not the retailer. I would imagine that Olympus don't give them the margins they demand. That's probably putting it politely!
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Old 10th October 2013
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Re: Olympus marketing problem?

Actually Panasonic had a huge problem getting Dixons to stock their cameras and it took several years of effort before Panasonic cameras became established in Dixons Group stores. Interestingly Panasonic eventually recruited a Dixons group buyer to be the product manager for Lumix cameras and this lasted for several years. He's now gone back to Dixons although my last information was that he was now a buyer for TV products.

Anyway - Dixons' corporate strategy has been a whopping failure in my view. They are always borderline when it comes to profitability and in the meantime the likes of Amazon has grown massively.

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Old 10th October 2013
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Re: Olympus marketing problem?

I don't think Olympus has a marketing problem as such; except that they don't do enough of it.

Companies like Dixons will only take products they believe will sell quickly, rather than sitting on the shelf losing value. That means lots of expensive advertising!

Dixons is not interested in providing choice, interest or value; just making money out of the ignorance of its customers. However, as others have said, that strategy doesn't work very well, as most of Dixon's customers are brighter than they think.
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Old 10th October 2013
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Re: Olympus marketing problem?

On this side of the "Pond" Olympus has a terrible marketing problem. To begin with they have one central distribution center for all of Nord Amerka and it is in the US of A!! I was in one of the higher end stores in Toronto and they tell me that they have had one of the Latest version of Olympus the one we are all wanting to see and it came in and out so fast....and there have been no more.....that was yesterday OCT 09 2013!! It is no wonder that they are not around 'cause they aren't available!!
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Old 10th October 2013
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Re: Olympus marketing problem?

I think Anne has raised a valid point here regarding Olympus marketing although I suspect it is the bias of other sellers that is the real problem. I have just returned form the USA and Canada via a cruise. I had hoped that I might find a camera shop selling the EM1 and what with the dollar falling because of failure to set a budget I thought I might be lucky to get a good deal but alas no so my money goes to LCE. The cruise line I travel on claims to have a photography shop on board but only if you want Nikon

I think the point that Anne may be raising is that Olympus has just the right range of sophisticated cameras for the traveller. It does surprise me that airports and the like do not sell more in the way of enthusiast photo equipment of the travelling kind i.e. small and portable with the controls of a FF unit.
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Old 10th October 2013
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Re: Olympus marketing problem?

Quote:
Originally Posted by birdboy View Post
I think Anne has raised a valid point here regarding Olympus marketing although I suspect it is the bias of other sellers that is the real problem. I have just returned form the USA and Canada via a cruise. I had hoped that I might find a camera shop selling the EM1 and what with the dollar falling because of failure to set a budget I thought I might be lucky to get a good deal but alas no so my money goes to LCE. The cruise line I travel on claims to have a photography shop on board but only if you want Nikon

I think the point that Anne may be raising is that Olympus has just the right range of sophisticated cameras for the traveller. It does surprise me that airports and the like do not sell more in the way of enthusiast photo equipment of the travelling kind i.e. small and portable with the controls of a FF unit.
You are so right about cruise ships. We have been on two Princess cruises to Norway and Iceland since last summer and all they sold was Nikon. I suspect all the big cruise companies are in the same boat, pun intended!
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Re: Olympus marketing problem?

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You are so right about cruise ships. We have been on two Princess cruises to Norway and Iceland since last summer and all they sold was Nikon. I suspect all the big cruise companies are in the same boat, pun intended!
That the one I was on the Emerald Princess but all Princess ships have the same bias. I am on a P&O ship next year will be interesting if they are the same.
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Re: Olympus marketing problem?

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That the one I was on the Emerald Princess but all Princess ships have the same bias. I am on a P&O ship next year will be interesting if they are the same.
With O and P in their name, they may sell.......you know what!
Wouldn't put money on it though
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Old 11th October 2013
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Re: Olympus marketing problem?

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Originally Posted by Bill Gordon View Post
On this side of the "Pond" Olympus has a terrible marketing problem. To begin with they have one central distribution center for all of Nord Amerka and it is in the US of A!! I was in one of the higher end stores in Toronto and they tell me that they have had one of the Latest version of Olympus the one we are all wanting to see and it came in and out so fast....and there have been no more.....that was yesterday OCT 09 2013!! It is no wonder that they are not around 'cause they aren't available!!
That's no different down here as they are in the Sydney area (thankfully for me) & they distribute for the South Pacific region, as quoted;
Quote:
Olympus Imaging Australia Pty Ltd is a subsidiary of Olympus Corporation, headquartered in Japan. It is responsible for the marketing and distribution of Olympus consumer products in Australia and New Zealand, and through appointed agent and dealers in Papua New Guinea, Tahiti and the South Pacific region.
The photographic supply shop in Sydney airport actually has some Olympus cameras amongst their selection & when the E-M5 came out the scrolling advertising signs along the Airport Drive were showing the OM-D. I thought that was pretty good at the time.

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Old 11th October 2013
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Re: Olympus marketing problem?

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Originally Posted by benvendetta View Post
With O and P in their name, they may sell.......you know what!
Wouldn't put money on it though
Maybe someone at Olympus needs to work 'for Cunard' at getting P&O, Princess, Stenna and suchlike on board.
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Old 11th October 2013
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Re: Olympus marketing problem?

Quote:
Originally Posted by birdboy View Post
I think Anne has raised a valid point here regarding Olympus marketing although I suspect it is the bias of other sellers that is the real problem. I have just returned form the USA and Canada via a cruise. I had hoped that I might find a camera shop selling the EM1 and what with the dollar falling because of failure to set a budget I thought I might be lucky to get a good deal but alas no so my money goes to LCE. The cruise line I travel on claims to have a photography shop on board but only if you want Nikon

I think the point that Anne may be raising is that Olympus has just the right range of sophisticated cameras for the traveller. It does surprise me that airports and the like do not sell more in the way of enthusiast photo equipment of the travelling kind i.e. small and portable with the controls of a FF unit.
I am replying to this posting without having read all the others because I feel that it needs to be said that ...
1-Olympus is probably more popular in the UK and Europe than it is in North America. I hate to repeat that their marketing strategy in my part of the world is terrible. distribution is worse than terrible. They (Olympus) really need a new President from the west....they had one and he did what he had to but the board really are stupid....they should have kept him and he would have put the Camera division on the map again. The other side of the coin is that they may not have control over the manufacturing and so have lost sight of the demand for the product. Once again.....bad marketing and no strategy!!
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