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Old 20th November 2015
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Re: U43 format - why 1/4 FF

Originally Posted by Ulfric M Douglas View Post
At the time (hugely important factor!) the 35mm sensors were very very expensive, certainly a niche market, not consumer.
Using a 4:3 ratio at least made better use of the image circle while the sensor size allowed the E-1 to maybe be profitable considering sensor cost.

These days I think they would have used a bigger sensor but still the excellent 4:3 ratio.

C'mon Olympus, DO IT.

Olympus 35mm would be a larger sensor then "full frame". Think about it.
I suspect cost was a significant factor, the result was probably a workaround.

on flickr
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