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Old 14th August 2013
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Re: What will be the substance of the announcement

I have come to the Oly party only very recently, having swapped a Canon FF kit for an E-M5 one. Like many others who have made similar journeys, I would never have done it if FT was the destination. The Oly FT bodies are not competitive compared to Canon or Nikon DSLRs (crop or FF) and although the Oly FT lenses are fantastic, what's the point if the bodies don't deliver? Today in 2013, the real action in DSLRs is FF, so FT is even less relevant than it ever was. Panasonic got out 5 years ago and Oly never got much market penetration.

In contrast, m43 has seemingly given Oly some life. The E-M5 has had great reception by reviewers and buyers alike and has dislodged a fair number of people from big and heavy Canon/Nikon systems. With competition from the other mirrorless formats (Nex, Fuji, Samsung), I would think it makes sense for Oly to go hell for leather to make u43 a stonking success. Given their financial situation and the collapse of the P&S market, why are they investing any effort at all in FT?

I realise that this will not be what FT users want to hear, but Oly isn't a charity and if it wants to avoid total collapse of its camera business it needs to sell lots of cameras - and that means u43. There are plenty of industry analysts arguing that u43 won't make it in the long run and I fear that if Oly's upgrade/replacement fior the e-M5 is compromised due to FT compatibility requirements, it'll only encourage these doom-mongers.

Anyhow, that's my view - as a recent convert to Oly and u43 it's probably an entirely predictable one, but I think there are many more like me and we should be one of Oly's key target markets.
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StephenL (15th August 2013)