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Old 24th April 2009
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Ian Ian is offline
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Re: Ads on the E-Group

Quote:
Originally Posted by E-1 fan View Post
I second this post totally - Oly's missing a trick - we are all proven customers interested in their product range and likely to upgrade with Oly in the future. In the old days shopkeepers used to build up a relationship with their core customer base - it's simple retail psychology.

Unless of course Oly(UK) don't have the freedom to creatively develop their own market in any way other than according to strict top down corporate Burger King regulations?

Sometimes Oly does feel like the elephant in the room rather than the key player it should be (IMHO)
The current campaign is pretty generic, but there are plans to do some more adventurous things with the banners, and I hope you will find them interesting and beyond the ordinary.

Ian
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