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Old 29th November 2015
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Re: Samsung to quit UK digital camera market

Quote:
Originally Posted by Bruce Clarke View Post
If the NX failure was due to lack of marketing, it would be ironic considering their ginormous marketing budget for phones. I suspect it's as much to do with market inertia and snobbery with higher end cameras.
I think your comment is pretty much spot on.
Marketing for NX1 and NX500 didn't reflect the amount of effort that was put into development.
Smart phones sell in vast numbers, specialist cameras not so much.
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