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Old 19th November 2015
Ricoh Ricoh is offline
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Re: U43 format - why 1/4 FF

Hi Graham,
I'm aware of capabilities myself as I'm able to compare the u43 next to my FF (35mm) digital. Certainly for web use or indeed for normal monitor size and resolution it's hard to see much difference. Perhaps the distinction I would draw would be noise, especially at high ISO. However I wasn't trying to elicit any sort or format war, I'm just curious how u43 came into being. I doubt the clever designers in Japan came up with the format without first conducting some market research, but perhaps not. The Sony Walkman was a good of example of technology driving the market, and likewise the iPad.

on flickr
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