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Old 10th July 2018
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Re: Thom Hogan slams Olympus M 4/3

Pistnbroke - I agree! I think the benefits of m43 tend to become apparent to experienced photographers who understand a few important points:

- They understand that ultimate image IQ is not the only parameter when comparing camera systems. If their m43 cameras deliver "very very good" IQ, then that's good enough for nearly all of what they do. It's the image that matters.

- They value the wider features of the camera system as a whole. They value compactness, a huge range of excellent lenses, class-leading image stabilisation, superb feature set, and excellent support from two active and innovative manufacturers.

- They have the experience and skills to work around what IQ limitations remain. This could be knowing how to use image stabilisation well, how to stack images, or how to expose and process raw files properly.

- They appreciate that the ergonomics and usability of a camera is a huge part of making them WANT to take images. They know that big and heavy kit tends to get left on the shelf, and that fancy cameras with great IQ lose their appeal if the usability and ownership experience isn't right.

However, relative newcomers find these arguments too subtle and not readily understood since they are hard to measure objectively and their true value needs experience to properly appreciate.

Olympus and Panasonic need to attract these photographers and unfortunately that means they need to keep up in the sensor race since that measure is what is easily marketed and what newbies will look to when they are comparing systems.

Truth be known, the four thirds system was dead by 2012. The E-M5 changed the game and size was only a part of that. The Sony 16Mp sensor lifted mage quality to the equal or better of APS-C at the time. But there has been too little evolution since then. All the subsequent 16Mp sensors add essentially nothing to the E-M5's raw handling. The 20Mp sensors add a little - but it's marginal. I personally think this IS a big challenge for Olympus and Panasonic - which is Hogan's point.
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