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View Full Version : What advertising methods have yielded best ROI for you...?


theMusicMan
14th December 2007, 11:55 PM
NB: Also posted on FTU

Not too sure if this is the correct location on here for this thread, so Ian (or mod team please feel free to move to the correct location)

I have been self-employed for several years as a Project Manager, and am quite successful having managed to find regular work and being asked to deliver quite significant projects for my clients on a global basis. So... all in all, not too bad really. Current project completes around March/April 2008 so will be looking for a new contract soon enough.

However, I would very much want to reduce the time I spend on Project Management based work, and significantly increase the time I spend doing revenue generating photographic work. I have found that I am in demand - mainly through word-of-mouth - for portrait work, pet work, and sports club work... and have a small but fairly regular flow of paid client jobs - all with no advertising. I am now considering investing in some serious promotional and advertising campaigns, and am wondering what you good folk have found yields the best ROI for the promotion or advertising campaigns you have run. I am willing to consider local papers, national papers, radio, or any other medium - as long as it works!

Given what aspects of photography I want to move forward with, i.e. portraits (families, pets and people), weddings (I guess), and jobs based on event/club/party engagements, what do you feel I should concentrate on to get the best results from an advertising campaign...? What has worked for you folk?

Thanks...

theMusicMan
17th December 2007, 10:16 AM
Anyone here have comment on this, I am particularly interested in finding out what worked for you and what didn't.

I really want to ramp up the photography side of my activities and value your opinions.

emirpprime
17th December 2007, 11:22 AM
I don't have any experience to offer, but I am just starting out offering product photography and in the same position. For my type of work, I'm going for direct mailings, folowed up with phone calls/drop ins to some specific companies.
However I don't think this would work for you. I would reckon that adverts in wedding shops/building a relationship with one would work.
Possibly mailings/drop-ins for sports clubs.
Portraits and pets I would think local/regional papers are the way to go, and don't forget the yellow pages.
Good luck with it,
Phil

sapper
17th December 2007, 01:11 PM
When I did wedding photography I found that local paper advertising paid for itself and more.
Dave.

Haisbro
17th December 2007, 01:56 PM
A web site is a must as well as free Yellow Pages listing, both can give you 24 hour coverage for little outlay. The punters can see you work online etc

H

Chillimonster
17th December 2007, 04:11 PM
The only side i would NOT push is the wedding side of things.

The niche markets is where you will make your name (and your money) due to your unique style.

The wedding side scares me as its a one shot game, get it wrong it will give you a bad name for a long time to come. At least with the other avenues you have the chance of salvaging a bad shoot.

After saying that, i have been approached to do a Rick Hatton "Meet and Greet" in march in Manchester and thats giving me the twitches :eek: as i get one chance to get it right!

theMusicMan
17th December 2007, 04:19 PM
Ooooh, thanks Chris... do I already have a unique style then...:):)

Certainly not looking for a pat on the back, but if you think I do have a unique style, I am very curious to see how this is perceived and what you feel this unique style actually is.

Care to comment...?

sapper
17th December 2007, 04:23 PM
The only side i would NOT push is the wedding side of things.

The niche markets is where you will make your name (and your money) due to your unique style.

The wedding side scares me as its a one shot game, get it wrong it will give you a bad name for a long time to come. At least with the other avenues you have the chance of salvaging a bad shoot.

After saying that, i have been approached to do a Rick Hatton "Meet and Greet" in march in Manchester and thats giving me the twitches :eek: as i get one chance to get it right!

This of course is true. I did enjoy the picture taking and tension of waiting for the prints to come back from the lab, but not sure I would want to do it now. I was good at it though, modest chap that I am.

Wot's a "Meet and greet"?

Dave.

Chillimonster
17th December 2007, 04:24 PM
When i can quantify it i will put it down in writing (besides i need to get my backside home - B-I-G hill to pedal up while risking life and limb with suicidal motorists!)

Chillimonster
17th December 2007, 04:26 PM
Hes a speaker at a dinner event at a hotel in Manchester (Hilton), and there is the opportunity for everyone to have individual pics with RH (To purchase of course), and these need to be done on a sinlge shot, printed, framed, and all sorted on the night for people to purchase.

I have been told to expect 150 -300 pictures, judging by past events.

sapper
17th December 2007, 04:33 PM
Best of luck with the event.
Wot's the hill you have to climb? I remember climbing Lancashire hill in the SK postcode area many years ago.
Dave.

Chillimonster
17th December 2007, 04:35 PM
Best of luck with the event.
Wot's the hill you have to climb? I remember climbing Lancashire hill in the SK postcode area many years ago.
Dave.

Mossley Road, in Ashton-under-Lyne, then up to mums by Quarry Rise in Stalybridge. They make Lancashire hill look flat!

Barr1e
17th December 2007, 05:23 PM
Also being a cyclist your post reminded me of.....http://www.hovisbakery.co.uk/about-hovis/boy-on-the-bike-commercial.htm
.........I always thought it was filmed up north however, ' Not actually filmed in Lancashire but at Gold Hill,Child Okeford in Dorset', ‘The Boy on the Bike’ became part of television history and made Dvorak’s ‘New World Symphony’ a firm favourite with the entire nation.

Regards. Barr1e

sapper
17th December 2007, 09:45 PM
Mossley Road, in Ashton-under-Lyne, then up to mums by Quarry Rise in Stalybridge. They make Lancashire hill look flat!

Yep.
I remember cycling down Lancacshire hill as a youngster, it was thrilling. Till I hit a bloke at the bottom. He wasn't pleased either:rolleyes:
Dave

theMusicMan
14th January 2008, 11:00 PM
Hey All

Wanted to bring this subject up again (and back on topic!!) as I am now wanting to schedule some advertising and promotional campaigns for Q1/Q2 2008.

I wish to expand on several aspects of my photography; event based work (sports/bands/gigs), portraiture (indoor and outdoor), specialist publications work, and even weddings (arrgghhhhhh I hear you say). I have been approached by some commercial businesses who want to 'test' me out for some of their 2008 promotional imagery, which really excites me. I have also been asked to do some sports group photography and related award ceremonies... ooeerrr!!! :)

So, I am wondering what has worked for you pro's out there...? How do you get the message across to your potential clients that you are the photographer for the job...?

Do you advertise in newspapers; regional, local, national
Do you just look for freelance work with the rat race and turn up where you think celebs are maybe going to appear
Do you consider an assignment then put an article together and discuss this with the journal/publication editor
Do you advertise your wedding services...? Do you attend wedding fayres...?
Do you place flyers anywhere in shops/friends/libraries
How do you network...?
Do you use mass email...?
Do you compile your own database/list and use this...? How do you go about getting your work...? Please remember her folks, I am not looking for your secrets, but just for some general guidelines as to what mode of promotional activity or specific PR Campaign has worked for you and has yielded the best ROI.

Ta

Barr1e
15th January 2008, 09:18 AM
John -

jeremyc may have some answers - a PM to him might be useful.

Regards. Barr1e

theMusicMan
15th January 2008, 12:47 PM
Thanks Barrie, will do.