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View Full Version : Pen to Kill off cheap DSLRs


Nick
12th October 2010, 10:43 PM
I've just seen this on electric pig...

Olympus is gearing up to kill off its entry-level DSLRs in favour of more models like the Olympus PEN EP-2. If you’re a fan of affordable Olympus DSLRs like the Olympus E-620, you’re out of luck. It looks like we’ll not see their like again. Let’s stand for a moment’s silence and read this while we do…

Fotopolis chatted to Toshiyuki Terada, Olympus’s SLR Planning Department product manager, and he told them that Olympus believes the PEN system has killed off the entry-level DSLR. But the good news is that we can expect high-end PEN models soon. Roll on the Olympus PEN EP-3


Terada says: “We do not have concrete plans to replace the E-620 and other recent SLRs. The entry level SLR class can be completely replaced by the PEN system in terms of performance.” On the future of the PEN system he says: “One of our goals is to offer it to the world of professionals or very advanced amateurs.”

The long-term future for Olympus DSLRs in general isn’t rosy. Terada goes even further and predicts the decline of the entire product class: “In the future [there will no longer be Olympus DSLR cameras]. This is one of our goals but we do not know when this will happen. Until then we will support the SLR…the Olympus E-3 users are Olympus’s foundations.”

Greytop
12th October 2010, 11:00 PM
Yes, seems that article was lifted straight from this interview http://www.youtube.com/watch?v=TqJfXpj6l3g

worth also having a listen to this one http://www.youtube.com/watch?v=YYuzuS8i0Vg