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CaptainD
20th September 2010, 01:18 PM
I hate being the bearer of bad news but I have just read on the 43rumours website about the press conference given by Miguel Garcia (Marketing Managing Director Olympus Europe) today. He confirmed that “we are not developing more Four Thirds optics” He also said: “It is true that perhaps the E-5 lacks specifications to some expectations, but you just can not give everything“.

http://www.43rumors.com/official-olympus-press-conference-news/

There appears to be plenty of good new for fans of the micro four thirds system and some promise of future four thirds cameras. I had a nasty feeling that things were going to focus more on the micro four thirds products. The 100mm macro lens which had appeared on the Olympus roadmap really does now look like a non starter.

Lets hope something was lost in the translation.

Chris *chr

Nick Temple-Fry
20th September 2010, 01:30 PM
Well the 100mm macro was the last of the promised line-up and the only one not delivered, so this is no surprise.

But (other than a longer tele) there is not much to complain about in the current line-up, certainly a photographer would be hard pressed not to find something appropriate. And Olympus does not have to support alternatives to poor quality 'budget' lenses, what's offerred is all designed for digital.

With Samyang starting to offer fast (manual) primes we are not going to be too badly served.

Nick

shenstone
20th September 2010, 01:46 PM
Actually according to the headline they announced no more FourThrids lenses which is OK as I don't use FourThrids lenses and the ones I am using are better than I am and most other makes already

I don't normally put any store in what this website says as it's generally dragging up all sorts of unfounded stuff. nit it is good to see that the article also says there will be more 4/3 cameras... maybe I'll have my e5xx/4xx/6xx/3o upgrade after all

regards
Andy

steverh
20th September 2010, 01:58 PM
It sounds bad news at first, but what else would they make?

The only thing missing is fast primes but I imagine sales would be low. Scope for third parties here I'm sure.

The fabled 100mm macro is more or less covered by an existing Sigma lens and would be a rather specialist (and expensive) piece of kit.

Kiwi Paul
20th September 2010, 02:19 PM
A 400mm f4.5 HQ lens (along the same quality as the 12-60 and 50-200 lenses) would have been nice but other than that, at least from my POV the Zuiko lens lineup is already fine.
I wouldn't hold too much creedance on what the 4/3 rumor site says anyway.

Paul

RogerMac
20th September 2010, 02:26 PM
Actually it seems more good news than bad to me. I have already got most of the lenses that I want and I assume that existing lenses will not go out of production. Being realistic I would not have bought the 100mm macro - especially now that I can mount so many legacy lenes on my PEN. The news that there will be more 4/3 cameras on the other hand is very good, I decided three years ago that the E3 was not for me (too big and heavy and I did not need the weather proofing) so I went out and bought an E510 instead and it's good to know that I will have an upgrade path.

Roger

Ian
20th September 2010, 02:45 PM
I attended this morning's press event on the Olympus booth at Photokina. Senor Garcia did talk about the future of Four Thirds. I video'd his speech and will upload it in due course. I don't recall him saying that Four Thirds lens development has been ended. He did say that there might be another Four Thirds body, but to be fair he also said there might not. So it's all rather ambiguous.

Ian

Daveart
20th September 2010, 03:00 PM
Hi I dont think that was right that they was not going to further develope four thirds bodys or lenses.

As the general manager of Olympus said not to long ago that they would continue suport with the four thirds system, until micro four thirds was aleast as fast as current Dslrs, to which he hinted that it would be some time off, and I don't believe that it is at that stage now for them to come out with a pro version micro four thirds, I think before this happens you will be seeing very fast glass comming out in micro four thirds in readyness for a pro system.

Dave

CaptainD
20th September 2010, 03:01 PM
Ian,

Thanks very much, it will make for interesting viewing.

Cheers

Chris *chr

Ian
20th September 2010, 03:03 PM
Olympus will shortly release firmware updates for SWD lenses to make them work better when used with Micro Four Thirds bodies (via the adapter).

Ian

iMac
20th September 2010, 03:43 PM
He did say that there might be another Four Thirds body, but to be fair he also said there might not. So it's all rather ambiguous.

Ian

I have to say this sounds rather disappointing for anyone just starting out in the Olympus 4/3rd world in say the last year or so and are working at building a 4/3rd kit. Could this be some of the reasons for the E-5 not having earth shattering new features over the E-3 I wonder.

I mean if Olympus is not planning to continue with the 4/3rd format then why bother spending a lot of R&D efforts in developing the E-3 replacement, which in my opinion is exactly why the E-5 spec's are what they are.

I guess I won't be investing anymore of my hard earned money in Olympus, at least until I see where things are going for sure. But at this time it's looking as though Olympus are moving to the Micro side of things, and I just can't help but think this maybe a good move to gain some market share for a bridge between P&S to removable lens type camera for Olympus. But it's a transition that is going to leave a pro level DSLR user switching to a new manufacture.

Quite disappointing t-dwn

Zuiko
20th September 2010, 06:40 PM
I attended this morning's press event on the Olympus booth at Photokina. Senor Garcia did talk about the future of Four Thirds. I video'd his speech and will upload it in due course. I don't recall him saying that Four Thirds lens development has been ended. He did say that there might be another Four Thirds body, but to be fair he also said there might not. So it's all rather ambiguous.
Ian

I take that to mean it all depends on how quickly they can merge the technology between the two systems. If they can produce a suilable EVF and autofocus system to match Four Thirds lenses within three years we may well see a full size professional MFT camera and no more conventional DSLRs. If development doesn't move as quickly as anticipated then it's possible we may have one more E-x series DSLR to support the pro grade and SHG lenses. As long as they do one or the other I'm not really worried. :)

Roy Clarke
20th September 2010, 09:48 PM
Olympus will shortly release firmware updates for SWD lenses to make them work better when used with Micro Four Thirds bodies (via the adapter).

Ian

Hi Ian
What about the none SWD lenses like the 35-100mm 1:2.0. Will this be supported on MFT?

j.baker
20th September 2010, 10:35 PM
If this is true, then along with the E5 specs and price, I will not be purchasing any more Olympus kit. It does help explain why Olympus sold off the top end glass earlier this year.

Greytop
20th September 2010, 11:46 PM
I'm not quite sure what to think about Olympus at the moment, especially after having recently returned from a stint with Pentax :confused:

On the one hand Oly has a fantastic range of lenses that in my experience do genuinely out perform similar lenses from other competitors. On the other hand they now seem to be chasing the holy grail of top performing m4/3 lenses and bodies. It seems to me that they will have to pour significant investment time and money into that challenge before it stands up to comparison with the current 4/3 range. In the meantime what happens to 4/3 and the loyal customer base?
OK the E-5 may have been over hyped perhaps unrealistically but it doesn't take much imagination to see why they have gone for what is effectively a nice upgrade to the E-3 whilst funds are diverted else where.
Perhaps they are right but at the moment it doesn't feel that comfortable from where I'm sitting.

Ian
21st September 2010, 10:28 AM
Here is the video I referred to earlier of Olympus Europe's MD, Miguel Garcia talking about the future of Four Thirds:

http://www.youtube.com/watch?v=7AIGiZC3mjg

Ian

Ross the fiddler
21st September 2010, 11:13 AM
I have to say this sounds rather disappointing for anyone just starting out in the Olympus 4/3rd world in say the last year or so and are working at building a 4/3rd kit. Could this be some of the reasons for the E-5 not having earth shattering new features over the E-3 I wonder.

I mean if Olympus is not planning to continue with the 4/3rd format then why bother spending a lot of R&D efforts in developing the E-3 replacement, which in my opinion is exactly why the E-5 spec's are what they are.

I guess I won't be investing anymore of my hard earned money in Olympus, at least until I see where things are going for sure. But at this time it's looking as though Olympus are moving to the Micro side of things, and I just can't help but think this maybe a good move to gain some market share for a bridge between P&S to removable lens type camera for Olympus. But it's a transition that is going to leave a pro level DSLR user switching to a new manufacture.

Quite disappointing t-dwn

I don't think you need to think of it like that. They have been assuring us of continued support & more firmware updates for some lenses that will allow better focusing on the PENs & I would assume be necessary for LV video use with the E5 is one example. A high end PEN is reported (or rumoured) to be out next year & with future combining of the 2 formats with successful use of the pro glass, I don't see it to be a problem buying top glass in 4/3 if that is what is needed. I can't see them producing micro 4/3 pro glass in the order of 4/3 line now (at least not till m4/3 or mirrorless is fully established as the format everybody wants) & if via an adapter the lenses today are still very useful on future bodies then there is no need to jump brands, because the others will also be looking at future directions in developement. I would be cautious about what I spent but not jitty & jumping from one camp into another only to find they have to rethink developement too. I believe the PEN was not intended to attract pro & advanced enthusiests, but it has & Olympus & Pansonic & now the others have to respond.

I spent money on another 4/3 lens from Sigma today & love it (150 macro) & still have a wish list for more from Olympus. :)

Ross the fiddler
21st September 2010, 11:35 AM
Here is the video I referred to earlier of Olympus Europe's MD, Miguel Garcia talking about the future of Four Thirds:

http://www.youtube.com/watch?v=7AIGiZC3mjg

Ian

Thanks very much for showing us that Ian. You obviously fought very bravely to obtain that video. Bodies kept coming but we still got a good glimpse of all sides of the future compact camera. *chr

Greytop
21st September 2010, 11:50 AM
Just like to second the comment from Ross, thanks for posting the video Ian. That certainly gives us a 'feel' for the future path Olympus appear to be taking. All very useful.

CaptainD
21st September 2010, 04:49 PM
Seems like yesterdays statement has prompted some "clarification" from Olympus, quoting from the same web link:

PRESS RELEASE:
“After the traffic generated by the interview published yesterday by QUESABESDE.COM, we have been contacted by Olympus to clarify some ideas explained in the interview. The translation to different languages seems to have distorted the original meaning – according to the company.

This morning Miquel Angel Garcia stated during a conversation on the Olympus photokina booth: “Of course we will not stop the production of Four Thirds lenses of our current catalogue”

The original statement included the words “right now” – and Olympus wants to emphasize this temporal term. In other words, although there are no Four Thirds lenses currently under development, it does not mean that there will be no future lenses based on this technology.

“We are currently concentrating on developing Micro Four Thirds lenses, but the Four Thirds System Technology is alive and we will use it whenever necessary”, they insist.

In line with this, the company underlines its commitment to the E-System users. As an example, the spokesperson reminded us that even today Olympus just launched a firmware update for some of its professional lenses which promises a much better performance with E-5.”

That’s good news!
43rumors thanks Olympus for the clarification.

Cheers

Chris *chr

Ian
21st September 2010, 04:51 PM
Ah you beat me to it, I have just spoken to a very senior figure at Olympus Europe and this is exactly what he said.

Ian

j.baker
21st September 2010, 04:51 PM
"Of course we will not stop the production of Four Thirds lenses of our current catalogue". This along with no other lenses on the "Current" road map does not really clear up the confusion.

I hope Ian can get some clarification from someone who works at Olympus.

Ian
21st September 2010, 05:07 PM
"Of course we will not stop the production of Four Thirds lenses of our current catalogue". This along with no other lenses on the "Current" road map does not really clear up the confusion.

I hope Ian can get some clarification from someone who works at Olympus.

I think that's as close as you will get to clarification, really. I think there is some hope that there will be a mirror-less Four Thirds body in the future. I think mirrors really are on the way out and, personally, I'm not too disappointed by that in particular.

Ian

benvendetta
21st September 2010, 06:56 PM
Thanks for the video *chr. At last some reassuring news amongst all the doom and gloom that has been swirling around forums such as DPR during the last wee.k
Refresheningly this forum has just about managed to avoid this!

Daveart
21st September 2010, 06:59 PM
Hi I don't mind the idea of a mirrorless pro dslr if it can be called that, as long as its look feel and design is dslr in concept and no smaller than say E510, wouldn't mind a modular one that instead of changing bodies just change the module that holds the sensor and processor engine, and be able to use all existing lenses.

Dave

Dave_L
21st September 2010, 07:00 PM
As 4/3 seems to have all but disappeared from the high st shops this announcement is no surprise to me. However my E3 and lenses will not suddenly start to take poorer pictures even if olympus pull out of cameras entirely - which they won't. Provided Oly keep support for my glass I don't really mind what happens so long as they continue to supply a pro spec body of some sort- no mirror, dont care, EVF again don't care.. (Mind you if anyone out there is looking to panic sell a 17-40 I'll make you, a lowish, offer if it makes you feel better!!!!!)

PeterD
21st September 2010, 07:02 PM
Hi all
I seem to remember how we all (including me) wished that Olympus would address the noise issue at ISO values above 800. Some pundits were saying that this could not be done and was a weakness of the 4/3 image processor. This was a major issue to me in wildlife photography using the Bigma on overcast days.
From what I have seen of the images produced by Ian, this issue has been addressed. On top of this, the best features of the cameras produced after the E3 launch have been incorporated into one body. Add to this the video function and I for one am really excited and looking forward to next years duties at the Oysterbeds. From this you will gather that I am sold on the E5. All I need to do now is find the best deal around and the money I have saved for this will be committed:D.
I hope Olympus make an offer for their loyal customers*yes

Nick Temple-Fry
21st September 2010, 07:04 PM
Well a mirrorless 4/3'rd camera would beg the question why?

What advantage would it give other than to not allow the use of micro 4/3'rds lenses?

Sure a micro 4/3'rd camera with a bigger form factor to more easily allow the use of longer lenses might be nice. Though even there I would suggest an enclosing case with some controls re-located (perhaps via the accessory port, it's surely been designed to support more than the vf-2).

And think what such a case could give if it were largely made of rubber - a camera you could bounce (OK the lens might not like it).

Nick

michaelavis
22nd September 2010, 08:18 AM
Maybe a mirrorless 4/3rds system makes total sense because we are seeing a unification process where micro and full 4/3rds become "sub-formats" and are retained for good reason.

For me, the ideal outcome would be micro bodies retaining the PEN form factor/style and full bodies retaining the dSLR form factor and be at the E-X level (robust and weatherproof). With lenses, the micro 4/3rds lenses being light and compact and the full 4/3rds lenses being fast and weatherproof.

Feasibility for Oly would come from sharing sensor, imaging, EVF and optical r&d across the two sub-formats delivering non-compromised products where many enthusiasts would have both "sub-formats" within this single system to span their needs (and wants).

Of course this may be underestimating what can be produced with just the micro fourthirds format, maybe micro 4/3rds lenses can span consumer to pro-level without the need for the larger format (Panasonic seem to be going fastest here) but I would have thought there would an advantage to be had due to optical physics and, as Nick said, larger is sometimes better for use and stability in any case.

Interesting to note what Sony is doing with its SLT system, but they are still driving with their NEX system, isn't this pointing at a similar concept?

Canon and Nikon don't seem to be making the boldest moves at the moment, I guess they are in a completely different place in terms of market share, it's the likes of Oly, Sony and Panasonic who need to disrupt and innovate so lets hope Oly will be in the mix.

If a competitive, unified, 4/3rds future did lay ahead, we could rest easy, continue to enjoy our Olympus products knowing we can take them and our investments into the future, that would be ideal *yes